Rethink digital distribution 

distribution digitale

CHALLENGE

Among the top 10 software groups in the world, our client wants to explore new technologies and consumer trends within the industry and beyond. The objective is to define a new corporate strategy based on market evolution.

RESULTS 

  • C-K Strategy as a mechanism to identify precisely which trend would affect which characteristic of the core current products
  • 8 potential « playgrounds » aiming at creating a disruption potential for the future of the company