Rethink digital distribution 

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CHALLENGE

Among the top 10 software groups in the world, our client wants to explore new technologies and consumer trends within the industry and beyond. The objective is to define a new corporate strategy based on market evolution.

RESULTS 

  • C-K Strategy as a mechanism to identify precisely which trend would affect which characteristic of the core current products
  • 8 potential « playgrounds » aiming at creating a disruption potential for the future of the company